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As part of our Social Media Solutions, you will find an integrated plan to help you with using these powerful tools in the right way.

As defined by Wikipedia, social media marketing is an organization’s communication to their market that “coordinates the elements of the promotional mix – advertising, personal selling, public relations, publicity, direct marketing and sales promotion – to produce a customer focused message,” and allows “people to build social and business connections, share information and collaborate on projects online.”

Social media has changed the way that companies interact and communicate with their customers in a big way, and the opportunities for smaller businesses to make a big impact are wide open.

There are, however, quite a few important social media tools and platforms and it’s hard to keep up with them all.

We can help you to set up, automate and use the most important social media tools so that your business can stay in front of your potential customers.

One of the platforms that we can help you with is setting up your Facebook page.

Facebook is quickly becoming a very important player for businesses that want to use the social media platform to gain traffic and to help spread the word about their products and services.  While a regular Facebook account will allow you to connect with friends and family, you have the initial control over who can see your information and who you are friends with.

When you create a Facebook page, everyone on the internet can see your page by default.  It is a remarkable way for public figures, businesses, organizations and other entities to create an authentic and public presence.

Using a Facebook page for your business, everyone on Facebook can connect to the page by “Liking” it and then will receive your updates in their News Feeds and be able to interact with you there.  They can ask questions or comment on the information you posted there, and you can let them know about special deals and poll them on topics related to your product or service.

Another social media tool that you may not be aware of is LinkedIn.

Currently, the site has somewhere in the ballpark of about twelve million small-business owners on LinkedIn, which is about 20 % of its total user base.  Yes, many of these businesses are using the site to find leads, and build up awareness of their products, but it is also important for offline business to create a profile.

With a good profile you can: gain new customers through written online recommendations (word of mouth), keep in touch with those that care most about your business (and you can sync it with your Twitter account), build an industry network (and find out about events where your customers will be), and win new business by answering questions in your niche or area of expertise.  Not to mention that you can keep an eye on your competitors by viewing their profiles on LinkedIn.

You don’t need to be on every social media site out there, you just need to concentrate on a few, build great profiles and keep them up to date.   Yuma Marketing can help you to know which are the best, set them up for you and assist you in learning how to use them to skyrocket your traffic, sales and customer satisfaction.