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When you have a list of active subscribers, your ability to earn income on the Internet just doubled (and sometimes tripled!).  Using automated customer retention systems, like an autoresponder, is a great way to keep in contact with your customers and really build a relationship with them.

Let’s start from the beginning.

When you have your own website, you take the time and effort necessary to make sure that your website is seen by as many people as possible, right?  This is what is called traffic, and the more you have, the more chances you have of someone purchasing something from your website.

The idea is to maximize the visitors to your site by not relying only on them coming to you.  By capturing your visitor’s information, you are then able to communicate with them by sending them information on your timetable, directly to their inbox.

Your website needs to have a way to capture this information and the best way to do that is to have an optin form right on your site.

This optin (or lead capture) form has a space for their Name and Email address.  Your visitor puts in their information and hits the Submit button.

Ta-da!  You now have that visitor’s information captured in your autoresponder system.  You are now able to send them an email message whenever you want.

This is powerful because you can now let them know about deals or specials, as well as offer special insider information or ‘how-to’ kinds of help.  Building this kind of relationship with your customers or potential customers via email is really powerful because, the more they like and trust you; the more likely they are to purchase items and services that you recommend.

What is also great about autoresponders as customer retention systems is that they are automated.

This means that you can: set up a series of messages (emails) that can be loaded into the software and can be sent to your email list at set intervals and send special announcements to your whole list quickly and easily.

You do the writing once, set them up in the autoresponder, and they get sent out automatically to everyone on your list and all those who sign up for your list in the future.

Do the work once, and that’s it!  If there is special information that you’d like to let them know about once, then you can send a broadcast out to your whole list with just a few clicks.

Stay in contact with your customers and potential customers by using an automated customer retention system like an autoresponder.  This powerful software is the best way to build, keep track of and add to your customer base.

Here is an example of an email that “looks personalized” but it’s sent automatically:

Dear Marsha,

If you’re like me, you’ve started to think a lot about the Holidays and gift giving ideas. Since we’re both moms and have a lot of shopping to do for our kids and families, we probably have a common interest as far as gifts go. I’ve been doing some shopping around on my end and have found some great ideas and deals that I’d like to share with you if you’re interested.

I don’t want to distract from our usual topics here – so I have created a special Holiday Ideas list just for the next couple of months. If you’d like to know what I’ve been finding and adding to my shopping list, just click here to subscribe.

Thanks, Me