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Your name is how you are identified, when someone pronounces it wrong, you can feel demeaned. Your parents took care to find a name that would fit you for life.

This is one way to look at the process of choosing a domain name for your website. The name of your website may be your business name or something cute you thought up at the time.

When you have a website centered around your business, you want a name that appeals to the audience you are trying to reach. Your name as the domain name won’t be synonymous with gardening, at least not yet. If your name is difficult to spell, it could easily be misspelled and you won’t be found by those trying to reach you.

Humans like to associate things with each other. If your site is about a business in a local area, then a domain name that has “town or city” or some keyword associated with your area in it, your site name will be easier to remember because it makes sense. You can perform a name search to see if your choices have already been taken.

Too many words are a recipe for disaster in a domain name. People can type the wrong letter or use one letter to the left and end up on another site. After a couple of tries, they will give up and you have lost a potential new customer.

Use relevant keywords to make up your domain name. Performing a little keyword research will benefit your website articles and the name of your website. Using words that readers are using in the search engines will help drive traffic in our direction.

Don’t neglect the name of your website. It is a powerful tool to expand your readership and your visibility.